Privacy Policy

Your privacy as an individual and as a customer is important to us. We do not use the information you provide on this site to learn any more about you other than what is required to fulfil your order or offer you services such as news alerts.

KI Fashion does not combine your individual information with any kind of site analysis, but we do look at the overall browsing behaviour of our customers to improve the way the site navigates. We also do not track your behaviour on any other sites or follow you once you have left our platform.

Any personal data gathered by us in your use of this site will be recorded electronically and only used in accordance with the UK Data Protection Act 1998 and UK GDPR. Your data will be used in order to assist with the delivery of your goods and provide our full customer service to you, as well as to compile accounting and other records.

A cookie is a small file stored on your computer by a website to give you a unique ID. Cookies help make it easier and faster for you to use our site because they can remember if you have visited before and help us provide you with relevant account information — when and where you need it.

A cookie generated by our site contains no personal information about you. It contains only a numeric ID that, for example, allows you to retrieve your account details. The cookie lets you stay logged in or save items to your cart without re-entering details each visit.

In keeping with our privacy policy on customer information, we analyse data gathered via cookies only in aggregate — never at the individual customer level.

KI Fashion uses your email address as a convenient way to contact you about your order. From time to time, we may update you on relevant KI Fashion news or promotions, but only with your permission.

We will not pass your details on to any third parties unless you have given us explicit permission to do so, or where we are required to by law.

To unsubscribe from our mailing list, simply click the unsubscribe link at the bottom of any marketing email and you will be immediately opted out of all email communications.

Please note that transactional emails (order confirmations, dispatch notifications) are not marketing communications and will continue to be sent as part of your order fulfilment.

We take the security of your personal data seriously. All data transmitted between your browser and our servers is encrypted using TLS (SSL-equivalent) technology. Online payments are processed via PCI-compliant payment gateways — we do not store full card details on our servers.

We retain your data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by law. You have the right to request access to, correction of, or deletion of your personal data at any time by contacting us.